Lijit Search
 
I only post when I have something worthwhile to say, so it might be easiest to subscribe so that you automatically receive any new content.

Email RSS Twitter ESP

This is my personal blog and anything I write here in no way reflects the opinion of Cisco Systems, my employer. If it does, it is only by pure coincidence :) Nothing here constitutes investment advice either, so you can't sue me.

More about me here

View Jason Kolb's profile on LinkedIn

Popular Tags Recent Archives

    License

    • Creative Commons License

    Fun Stuff

    • The content on this site is provided without any warranty, express or implied. All opinions expressed on this site are those of the author and may contain errors or omissions. NO MATERIAL HERE CONSTITUTES INVESTMENT ADVICE. The author may have a position in any company or security mentioned herein. Actions you undertake as a consequence of any analysis, opinion or advertisement on this site are solely your responsibility.
     
    This is Not an Ordinary Blog Post Live Clipboard How-To for End Users

    Web 2.0 in the Enterprise: Getting Ho-Hum Responses

    I recently had the opportunity to hear the result of a focus group that an unnamed company held to gauge the market for Web 2.0 technology in the enterprise.  (I say opportunity, because I didn't have to actually attend the focus group, which is ideal for me because I generally don't like attending those things :)

    What I found interesting was that the participant I talked to said that the general receptivity to Web 2.0 ideas such as tagging, voting, and rating, was very "blah".  People had the impression that they've seen it all before (which they have), and there didn't seem to be much excitement around it.  They've seen corporate taxonomies promise and under-deliver too many times before, and the consensus is that this is just a re-packaging of those same products and ideas.

    Another interesting opinion that was taken away, which I hadn't spent much time thinking of before, was that corporate environments require stricter organization than consumer sites.  They need more centralized control and tighter reins on what users are allowed to tag, what tags they use, what they can vote on, etc, etc.  It sounds like Web 2.0 ideas need to mature a bit before they're ready for the enterprise.

    This is Not an Ordinary Blog Post Live Clipboard How-To for End Users

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a00d834517df069e200d8352f0f8e53ef

    Trackbacks to Web 2.0 in the Enterprise: Getting Ho-Hum Responses:

    Comments