Using the Internet to TAKE money from presidential candidates

Ok, so this probably falls into the category of dirty pool, but… it IS pretty ingenious :)

Saw this on Reddit today:

Downwithgiuliani

What an innovative use of technology!  Now, I’m not encouraging this or anything… but if you may happen to feel that Giuliani is a sleazebag… and you might happen to have a few spare minutes… and you think he might have received a little too much in the way of corporate money…. well, you might want to reconsider, perhaps, this great man and beacon of liberty… by checking out Rudy’s site a few dozen times, using his handy Google ads.  I guess that’s ONE way to arrive at campaign finance reform!Grinch_2

This also illustrates the chasm between the Old Media’s understanding of the way the Internet works and the way it actually does work.  They think it works like television, where you can just throw money at it and people will soak it in like zombies.  The way it REALLY works, however, is virally–that is, people tell other people about candidates, and candidates with good ideas float to the top.  It’s really a good way to separate the wheat from the chaff, actually.

Viva la Internet!

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  • http://limpet.net/mbrubeck/ Matt Brubeck

    And yet, it also causes more people to see the ads (because Google will show them more often as their click-through rate increases).

  • http://www.jasonkolb.com Jason Kolb

    @Matt,

    Yeah, but I believe that will only work for the search terms that are used to get there. In this case, it will only make his ads show up more often for the term "Rudy Giuliani". Been a while since I've run any AdWords ads, but I believe that's the way it works.