Forrester Research has made its social participation data public. This is data which describes how a given demographic is likely to participate in a social publishing environment. It only takes a couple of minutes to explore, and it’s interesting to see the generational shifts in mindsets when dealing with social media. If your business model involves social publishing you might want to use this for a quick sanity check.
It’s also interesting that the younger the demographic, the more comfortable they are with creating new content. I suppose this would place older content creators at a premium since they have viewpoints which not many of their peers are publishing on the Web.
Here’s my demographic’s social participation profile:
