…is "How can this technology make me money?"
Notice that I say this is the question they must learn to answer, not what I personally am asking. That’s because there is no answer that will work for everyone asking the question, and I already know the answer for me. People who want to evangelize this technology must learn to make the asker realize why this is not the correct question to ask. As I said before, it’s a mindset problem.
You also need an elevator pitch for this answer. Something you can say in under 30 seconds. If the answer takes more time than that you won’t be able to sell it.
