Thought-provoking post from Confused of Calcutta about why people subscribe to things. Does a good job of capturing some of my recent thoughts about the value of freely and liberally syndicated messages, particularly in the enterprise:
[Syndication is about] the power of being able to subscribe
to the things I want to subscribe to. Very granularly. Out of choice
and not force. With no one else filtering or summarising anything at
all.
There is a lot of information out there that you need to see but can’t, either because you’re not aware of it or because it’s lost in information overload. Subscription failure. The correct information sources will become available over time, as the tools emerge, but the task of subscribing to the correct sources is squarely on your shoulders.
