I realize that Twitter's gotten a TON of publicity lately, but I was sitting the in airport last night when I saw a Best Buy ad that featured a Twitter address instead of a bestbuy.com:

It'll be interesting to see how they do with this, if they actually manage to get a decent following they could end up as the first company with instant access to a decent chunk of their customer base.

So far they have 5,116 customers, and this commercial was running on CNN.  I don't know how long it's been running for, but CNN seems like it would have a more tech savvy audience.  I would love to see some demographics on Twitter usage, but I would bet it's a pretty young crowd, not CNN.

Yes, I know about the 15 year-old kid from Morgan Stanley who claims that nobody he knows uses Twitter.  I can only tell you that the teenage girls that I know in my family use it all the time to follow celebrities they like.  I see no reason why they wouldn't subscribe to feeds that they like also.

I find this interesting because for all the years RSS has been around, nobody has ever tried to push it like this.  It makes me wonder if RSS is just too conceptual for most people, but they understand Twitter because it has a name and somebody famous explained it to them. 

Sticking an RSS button in the corner of a site just looks like a weird picture to most people, but do they understand a Twitter URL?  Will be interesting to watch how Best Buy's experiment works, what's cool is we can watch it in real time via their subscriber count.